
LEGAL
Terms of Service
The terms on which LiveSign supplies the Live CMS, the player applications, self-hosted deployments and hardware. Written to be read before you buy, not after something goes wrong.
Version 1.0Effective 9 September 2026
On this page
- 1.These terms
- 2.Definitions
- 3.Using this website
- 4.Accounts and access
- 5.The free trial
- 6.What a subscription gives you
- 7.Plan limits
- 8.Fees, invoicing and renewal
- 9.Support and availability
- 10.The perpetual licence
- 11.Self-hosted deployments
- 12.Player licences
- 13.Hardware orders, delivery and title
- 14.Hardware warranty
- 15.Your Content stays yours
- 16.What you are responsible for putting on a screen
- 17.Acceptable use
- 18.Suspension
- 19.Intellectual property
- 20.Confidentiality
- 21.Data protection
- 22.Warranties, and what we do not warrant
- 23.Liability
- 24.Term, termination and what happens to your data
- 25.Changes to the service and to these terms
- 26.Resellers, distributors and white label
- 27.General
- 28.Governing law and jurisdiction
PART A. GENERAL
1.These terms
These terms govern your use of this website and of the Live digital signage software and related products supplied by LiveSign ("we", "us", "our"). By opening an account, starting a trial, placing an order or using the software, you agree to them.
These terms are for business customers. Live is sold to organisations and operated by their staff. We do not offer it to consumers, and nothing here is intended to affect statutory rights that cannot be excluded.
Where you have signed an order form, a quotation, a master agreement or a partner agreement with us, that document and these terms are read together. If they conflict, the signed document takes precedence over this page, and this page takes precedence over anything else, including any terms printed on your purchase order.
If you are agreeing to these terms on behalf of an organisation, you confirm you have authority to bind it, and "you" means that organisation.
2.Definitions
- CMS
- The Live content management system, whether hosted by us or by you.
- Player
- A Live player application for Windows, Android, Linux, Samsung Tizen, LG webOS or BrightSign, installed on a device or built into a display.
- Display
- One screen driven by one licensed Player. Licensing and pricing are per display.
- Your Content
- Everything you upload to, create in, or publish through the CMS: media, layouts, playlists, schedules, feeds and the data behind them.
- Subscription
- A right to use the CMS and the Players for a recurring fee, for as long as that fee is paid.
- Perpetual Licence
- A right to use a specified version of the software indefinitely, bought outright rather than rented. Sold on the Enterprise plan.
- Hardware
- Any physical product we sell you, including the SDA Android player, Windows signage players and BrightSign appliances.
3.Using this website
This website is provided for information. The prices, plan contents, player capabilities and hardware specifications published on it are accurate as at the date shown on the relevant page, and they change. A quotation from us is the binding statement of price for your purchase.
Comparison pages on this site describe other vendors from their own published material, on a stated date, and are provided for information rather than as advice. Check any competitor figure against that vendor before you rely on it.
4.Accounts and access
You are responsible for your account: for keeping credentials confidential, for the acts of everyone who uses it, and for removing access from people who leave. Tell us promptly if you believe an account has been compromised.
SAML single sign-on is available on the Business plan and above, and we recommend it wherever your organisation runs an identity provider, because it makes leavers a matter of your existing process rather than ours.
You must not share one named account between multiple people where the plan is licensed per user, and you must not exceed the number of Displays licensed to you.
PART B. TRIAL AND SUBSCRIPTION
5.The free trial
The free trial runs for 14 days with up to 2 Players of your choice. No card is required and the trial does not convert into a paid subscription automatically. If you do nothing at the end of it, it simply stops.
The trial is supplied as it stands, for evaluation. Trial accounts and any content in them may be deleted after the trial ends, so export anything you want to keep before it does.
One trial per organisation, unless we agree otherwise in writing.
6.What a subscription gives you
While your subscription is paid and current, we grant you a non-exclusive, non-transferable right to access the CMS and to install and run the Players on the number of Displays your plan covers, for your own business purposes and those of your group companies.
The subscription includes the updates we release to the software during your term, and access to our Help Desk during published hours.
You may not sublicense, resell, rent or provide the software as a service to a third party unless you are a partner under a signed partner agreement with us. Running Displays on behalf of your own tenants, franchisees or client sites is a resale arrangement, so talk to us before you set one up.
When a subscription ends, the right to use the CMS and the Players ends with it, and the Displays stop receiving content.
7.Plan limits
Each plan carries a storage and bandwidth allowance, and Displays are licensed individually. The current published allowances are 1GB storage and 4GB bandwidth on Professional, 1.5GB and 6GB on Business, and 2GB and 8GB on Enterprise.
If you go over an allowance we will tell you and give you a fair opportunity to reduce usage or move up a plan. We will not delete Your Content without notice for exceeding an allowance.
8.Fees, invoicing and renewal
Fees are those in your order documentation. The published entry price is $12 per display per month on the Professional plan; Business and Enterprise are priced individually. All fees are exclusive of VAT and any other applicable tax, which is added at the prevailing rate.
Subscriptions are payable in advance for the agreed term. Where we invoice you, payment is due within 30 days of the date of the invoice.
Your subscription renews automatically for successive terms of the same length unless either of us gives written notice at least 30 days before the end of the current term. Fees paid for a term are not refundable in part if you stop using the service during it, which is what the 14-day trial exists to prevent.
We may change prices for a future term by giving you at least 30 days' written notice before your renewal date. A price change never applies to a term you have already paid for.
Late payment carries interest and reasonable recovery costs at the statutory rate under the Late Payment of Commercial Debts (Interest) Act 1998. If you dispute an invoice in good faith, tell us within 14 days of receiving it and we will not treat the disputed amount as overdue while we work it out.
9.Support and availability
Our Help Desk operates 8:00 to 18:00 GMT/BST, Monday to Friday, excluding English public holidays. Support is provided by email at support@livesign.uk and through the channels stated in your order documentation.
We work to keep the hosted CMS available and to restore it promptly when it is not. These terms do not commit us to a specific availability percentage. Where an availability or response-time commitment applies to your plan, it is set out in your order documentation, and that document governs it.
Players are built to run as independently of the CMS as they can. If the connection to the CMS drops, a Player continues playing its current schedule and picks up changes at its next successful check-in.
We may carry out planned maintenance, and will give reasonable notice of any that we expect to interrupt the service.
PART C. PERPETUAL LICENCES AND SELF-HOSTING
10.The perpetual licence
A Perpetual Licence is a different product from a subscription, and these clauses, not Part B, govern it. It is available on the Enterprise plan and priced individually.
On payment in full, we grant you a non-exclusive, non-transferable, perpetual right to use the version of the software supplied to you, on the number of Displays the licence covers, for your own business purposes. That right does not end when a support or hosting arrangement ends.
Updates, upgrades and Help Desk support are supplied under a current maintenance or subscription arrangement. Without one, the software you licensed keeps running as it is, and you stop receiving new versions and support. This is the trade the perpetual model makes, and it is deliberate.
A Perpetual Licence is tied to your organisation. It may be transferred only with our prior written consent, which we will not withhold unreasonably on a genuine sale or reorganisation of the business it was licensed to.
11.Self-hosted deployments
You may run the CMS on your own infrastructure. Dedicated support for self-hosted deployments is included on the Enterprise plan.
In a self-hosted deployment you are responsible for the environment: the servers, the operating system, the network, the backups, the restore testing and the security of all of it. We are responsible for the software we supply, not for the platform you run it on.
Because your CMS and Your Content sit inside your environment, we have no access to them and cannot recover, restore or audit them for you.
Networks with no internet access at all are supported through the On-Premise Licensing Module, available on perpetual licence pricing.
12.Player licences
Each Display requires a licensed Player. Where Players are included in your subscription, the licence lasts as long as the subscription. Where you buy Player licences outright, clause 10 applies to them.
You may move a Player licence from one device to another, for example when replacing failed hardware. You may not run more concurrent Displays than you hold licences for.
Video wall output, where one image spans several screens, is supported on the Windows Player and on the BrightSign Player. On BrightSign it requires hardware with more than one output. Hardware with several outputs does not by itself provide it on the other Players, so check the Player before you buy the box.
PART D. HARDWARE
13.Hardware orders, delivery and title
We resell signage hardware alongside the software. Hardware is sold on quotation. Prices exclude VAT, duties and delivery unless the quotation says otherwise. We ship from London, United Kingdom or Boxtel, the Netherlands to more than 91 countries, through our logistics partners.
Delivery dates are estimates given in good faith and are not guaranteed. We are not liable for delay caused by a carrier, by customs or by a supplier’s lead time, but we will keep you informed and help you chase it.
Risk in Hardware passes to you on delivery. Title passes when we have received payment in full. Until then you must keep the Hardware identifiable and insured.
You are the importer of record for shipments to your country unless we agree otherwise in writing, so import duties, taxes and customs clearance are yours.
Inspect Hardware on arrival and tell us within 7 days of delivery if anything is damaged, missing or not what you ordered.
14.Hardware warranty
Hardware we supply carries a 12-month return-to-base warranty from delivery, unless the quotation states a different period. Return to base means you return the unit to the address we give you, at your cost, and we return the repaired or replaced unit to you at ours.
The warranty covers defects in materials and workmanship in normal use. It does not cover accidental damage, misuse, unauthorised modification, power surges, consumables, or a device that has been physically altered.
Some manufacturers operate their own warranty or advance-replacement programme that is better than ours. Where one applies to the product you bought, we will tell you and help you use it.
Hardware is not returnable simply because you changed your mind. Where a return is agreed, it must be unused, in its original packaging, and may be subject to a restocking charge.
PART E. CONTENT AND CONDUCT
15.Your Content stays yours
You own Your Content. We claim no rights in it beyond the limited licence needed to host it, process it and deliver it to your Displays, and to back it up. We do not use it to train anything, to market anything, or for any purpose of our own.
You are responsible for keeping your own copies of source media. The CMS is a publishing system, not an archive.
We will not access Your Content except where you ask us to for support, where we must to operate or secure the service, or where the law requires it.
16.What you are responsible for putting on a screen
A signage network publishes to the public, and the obligations that come with publishing are yours rather than ours. These are the ones that catch signage operators most often, and they are worth checking before a campaign goes live rather than after.
- Rights in the media you show. Images, video, fonts and templates all need a licence that permits public display. A stock licence for web use does not automatically cover a screen in a public place.
- Music and broadcast. Playing music in public in the UK generally requires a licence from PPL PRS, and showing live broadcast television on a screen generally requires a TV Licence. Equivalent regimes exist in most other countries. Neither is included with Live.
- Advertising rules. Advertising content must comply with the applicable advertising codes and consumer protection law in the country the screen is in, including the UK CAP Code.
- Personal data on screens. If you display personal data, for example staff photographs, names, or anything drawn from a booking or queue system, you are the controller of it and your own privacy notices and lawful basis must cover the display.
- Accessibility and safety. Screen placement, brightness, flashing content and sound levels are your responsibility in the environments you install them in.
You indemnify us against claims, losses and reasonable costs arising from Your Content or from your use of the service in breach of this clause or clause 17.
17.Acceptable use
You must not use the service, and must not allow anyone else to use it, to:
- publish anything unlawful, defamatory, obscene, harassing or discriminatory, or anything that infringes someone else’s rights;
- break into, probe, overload or interfere with the CMS, the Players, or any other customer’s deployment;
- reverse engineer, decompile or attempt to derive the source code of the software, except to the extent that applicable law expressly permits it despite this restriction;
- remove, obscure or alter any proprietary notice, licence key or branding in the software, except under a white-label arrangement we have agreed;
- circumvent Display licensing, licence checks or plan limits; or
- resell, rent or provide the service to a third party outside a signed partner agreement.
18.Suspension
We may suspend access where it is necessary to protect the service or another customer, where the law requires it, or where an invoice remains unpaid more than 14 days after we have given you written notice of it.
We will give as much notice as the circumstances allow, limit a suspension to what is necessary, and restore access as soon as the cause is resolved. Suspension does not reduce fees due for the period.
PART F. LEGAL TERMS
19.Intellectual property
We and our licensors own all intellectual property rights in the CMS, the Players, the documentation and the LiveSign brand. Nothing in these terms transfers any of it to you; you get the licences expressly granted, and nothing more by implication.
The software includes third-party and open-source components, which are licensed to you under their own licence terms. Where those terms give you rights that go beyond these, those terms apply to that component.
If you send us feedback or a feature suggestion, we may use it without obligation to you. We will not identify you as its source without your agreement.
20.Confidentiality
Each of us may receive confidential information from the other, including pricing, technical detail and deployment plans. Each of us will keep it confidential, use it only for the purpose it was given, and protect it with at least the care we use for our own.
This does not apply to information that is public through no fault of the receiver, was already known to them, is independently developed, or must be disclosed by law, in which case the receiver tells the other party first where it is lawful to do so.
21.Data protection
Each of us complies with applicable data protection law. Our privacy policy explains what we do with personal data and sets out the two roles involved: we are the controller of our own account, billing and support records, and the processor of personal data inside Your Content.
Where we process personal data on your behalf, we do so on your documented instructions, keep it confidential, apply appropriate technical and organisational measures, engage sub-processors only under equivalent written terms, assist you with data subject requests and with security incidents, and delete or return the data at the end of the contract.
For a cloud-hosted account, the hosting region that applies to you is confirmed at contract and recorded in your order documentation. If a specific region is a requirement, raise it before you sign.
Where your procurement process requires a signed data processing agreement, ask us and we will provide one.
22.Warranties, and what we do not warrant
We warrant that we will provide the service with reasonable care and skill, that the software will perform materially as described in our documentation, and that we have the right to grant the licences in these terms.
We do not warrant that the service will be uninterrupted or error free, that it will work with hardware, panels or networks we have not tested, or that it will meet a requirement you have not told us about. Third-party displays, media players and operating systems change without reference to us, and a manufacturer withdrawing support for a device is outside our control.
To the fullest extent the law permits, all other warranties, conditions and terms implied by statute or common law are excluded.
Your remedy for a breach of the warranty in this clause is for us to correct the defect or, if we cannot within a reasonable time, to refund the fees paid for the affected part of the service for the affected period.
23.Liability
Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.
Subject to that, neither of us is liable to the other for loss of profit, loss of revenue, loss of business or goodwill, loss of anticipated savings, or for any indirect or consequential loss, however it arises.
Subject to the first paragraph of this clause, our total liability arising out of or in connection with these terms, whether in contract, tort including negligence, or otherwise, is limited in aggregate to the fees you paid us in the 12 months immediately before the event giving rise to the claim.
You are responsible for keeping your own copies of Your Content, and for the resilience of the environment in a self-hosted deployment. We are not liable for loss of content you have not kept a copy of, or for a failure of infrastructure you operate.
BEFORE YOU SIGN
Read this clause properly. Liability caps are the clause most often skipped and most often argued about later. If the cap here does not fit the size or the risk of your deployment, say so during the commercial discussion. It is negotiable in an enterprise agreement, and much easier to settle before a purchase order than after an incident.
24.Term, termination and what happens to your data
These terms apply for as long as you hold an account, a subscription or a licence with us.
Either of us may terminate for material breach if the other has not put it right within 30 days of written notice, or immediately if the other becomes insolvent or ceases to trade.
On termination of a subscription, your right to use the CMS and the Players ends and the Displays stop receiving content. Your Content remains available for export for 30 days, after which we delete it from the live service, with backups ageing out on their normal cycle. Ask us before that window closes if you need help getting it out.
Termination does not affect a Perpetual Licence you have paid for in full. Clause 10 says what continues and what stops.
Fees accrued up to termination remain payable. The clauses on intellectual property, confidentiality, data protection, liability and governing law survive it.
25.Changes to the service and to these terms
The software changes: we release updates, add capabilities and occasionally retire ones that few customers use or that a platform vendor has withdrawn. We will not make a change that materially reduces the core functionality of the service during a term you have paid for.
We may update these terms. The version number and effective date at the top of this page tell you which text applies. Where a change materially affects you, we will tell the account contact by email before it takes effect, and it will apply from your next renewal rather than immediately.
26.Resellers, distributors and white label
Partner arrangements are governed by a separate signed partner agreement, not by this page. That covers the reseller, channel partner and distributor tiers, and white-label branding, which is published at $2,100 per brand.
If you bought Live through a partner, your commercial relationship, including invoicing and first-line support, is with that partner, and these terms govern your use of the software itself.
27.General
Neither of us is liable for failure or delay caused by something beyond our reasonable control, including power and network failure, acts of government, industrial action and natural events. The affected party tells the other promptly and does what it reasonably can to work around it.
You may not assign or transfer these terms without our written consent, which we will not withhold unreasonably. We may assign them to a group company or to a buyer of the business, on notice to you.
A delay in enforcing a right is not a waiver of it. If a clause is found to be unenforceable, the rest stands and the clause is read down to the least extent needed to make it enforceable.
These terms, with your order documentation and our privacy policy, are the entire agreement between us on their subject matter, and replace any earlier discussion or representation, except that neither of us excludes liability for fraudulent misrepresentation.
A person who is not a party to these terms has no right to enforce them under the Contracts (Rights of Third Parties) Act 1999.
Notices to us go to sales@livesign.uk for commercial matters and support@livesign.uk for service matters. Notices to you go to the account contact we hold. A notice sent by email is treated as received on the next working day.
28.Governing law and jurisdiction
These terms and any dispute arising out of them, including a non-contractual one, are governed by the law of England and Wales.
The courts of England and Wales have exclusive jurisdiction, and both of us submit to them.
Before either of us starts proceedings, we will each escalate the matter to a senior person in our own organisation and give them 30 days to try to resolve it. This does not stop either of us seeking urgent injunctive relief.
QUESTIONS ABOUT THIS DOCUMENT
A person answers these, not a form. Write to info@livesign.uk for anything on this page, or sales@livesign.uk if it concerns a purchase you are considering.
Help Desk hours are 8:00 to 18:00 GMT/BST, Monday to Friday, excluding English public holidays.
LEGAL
Privacy Policy
What we do with personal data, in both roles: the controller of our own records, and the processor of what a customer puts into the CMS.
This is version 1.0 of this document, effective 9 September 2026.



